Radio is on 24/7 and reaches 90% of persons 12+ each week. That’s over 277 million people. The U.S. Online Radio audience is about one out of three persons.
Radio is increasing content with streaming channels, HD radio, branded websites and podcasts.
Radio listeners are receptive to commercials. No time shifting, no below the fold and no load times. 2016 highlights 92% retention, 2011 highlights 93% retention and 2006 highlights 92% retention. They hear the underwriting.